December 11, 2008
Using Meta-tags In Seo
There are a handful of ways to send visitors to your site. You can pay for it by buying website ads; you can use social networking to generate your visitors; you can assemble a mailing list, or joint venture with other web business email lists; or you can get visitors from organic search engine listings using SEO (search engine optimization). This article will go into detail about the latter technique, which will delve into two elements to consider when using search engine optimization to send people to to your writing and website.
The Search Engines Adore Theme Relevancy
When writing content for a webpage, do some groundwork keyword study to seek out a variety of related keywords that are relevant to that market. For instance, if you were writing some content relevant to personal growth, you should sprinkle your content with other associated & relevant keywords such as 'self esteem', 'self help', and 'personal achievement'. It's alleged that the search engines can examine the period of time a visitor remains on a webpage, and the greater the period they stay, the more likely it is seen that a webpage is likely to be of relevance and value to what the user was seeking, and hence the more likely they will augment the ranking of your page. So make your content helpful and relevant for this purpose.
This will also heighten the likelihood that readers will bookmark your site as one of their favourites, which might lead not only to repeat visits, but again to more credibility in the search engines.
The Meta-Tags Behind Your Webpage
An additional key to optimization is to make sure that you make the best use possible of each of the meta-tags on your webpages. The most important ones are the Description Tag and the Title Tag. The Description tag is what appears underneath the title in the search engine result lisitings, and the Title Tag is the blue underlined text link that appears above the description. The title tag should never be greater than sixty characters long, including spaces, and the Description tag should never go longer than one hundred and forty characters.
Take the Peel Away Ads website as an example. If you Google the term "peel away ads" you will see its title tag display as: "Peel Away Ads with Awesome Bonuses - $17", and the description tag is: "Peel Away Ads is the perfect solution to grab the attention of your website's visitors. This Peel Ads package includes 7 software programs for a total …" Note that the description tag has been cut off after the initial one hundred and fifty characters. This is the same thing that will occur with a title tag which is over 65 characters.
What you say in Description and Title tags are not only highly relevant for ranking for the key terms that you are going after, but in addition to that, what you write within them will have a huge bearing on whether people click through to your website or not. You can discover far more about search engine optimization and all the other facets of Internet marketing through the PortalFeeder membership site.
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