What to Do and What NOT to Do When Reciprocating Traffic to Promote Your Blog

Some mockingly call it as the mutual admiration society and wherein people praise – and link to – each other in order to generate traffic. In any case reciprocating traffic works not just for promoting websites but blogs as well. Here are several dos and don'ts from this industry.

How to Reciprocate Traffic for Blog Promotion

Reciprocating is easier than you think. You just have to take note of what other bloggers are doing for you and return the favor. If you have mastered for example the art of how to create a newsletter, reciprocating is peanuts for you. Of course, you can also consider initiating things by being the first to give them a favor.

As long as what you're doing places focus on you and the other blogger, you're doing the right thing!

Make your reciprocation valuable

If you are going to reciprocate a favor, be sure to make it valuable and meaningful. It would simply be a waste of web space if all you're going to say is hi and goodbye. If that's what you're going to do, it's best not to reciprocate at all.

Think about which areas you can make the greatest contributions – pages which, even better, the other blogger would appreciate to gain more traffic for. Look for questions that coincide with your fields of expertise.

Make it mutually beneficial

Reciprocity is not merely an exchange of links. It also includes mutual acknowledgment of each other's expertise. When you post a comment or display a link in your website, make sure that the information you provide not only reflects positively on the other blogger but on yourself as well.

Pay attention to house rules

Reciprocation means visiting another person's blog and as they say, when in Rome, it's important to do as the Romans do. Every blog has its own set of house rules and you must pay attention to them. One example of house rules is the inclusion of links in your comments. Some bloggers prefer not to have any links displayed without their express permission.

Acts of rudeness commonly result from simple misunderstanding and ignorance of rules. If you're unsure about your statement, you can always email the other blogger and ask for confirmation as to whether your reply is adequate or not.

Don't be condescending

It's easy to be so without even being aware of it. When you are visiting a blog that's less popular than yours, don't act or speak in such a way that you've made it very clear to everyone the other blogger should be grateful for you little act of reciprocation. Such things are better left unsaid.

Always return the favor

Do not forget to return every favor you receive! This is the golden rule of all golden rules and to violate once or several times is something that no Internet marketer forgets. Soon, tales of your infamy will spread and you shouldn't be surprised if the popularity of your blog starts declining.

Regardless of how much or how little you'll benefit from reciprocating the favor, do it anyway. It's called good business!